In a piece called “Cupid’s Missives” in The News (Frederick) the day after Valentine’s Day 1887, observations about the growing holiday were made, including the type of valentines that were being purchased:
“In consequence of the scope and character of the day, the mails at our postoffice [sic] yesterday were unusually heavy. The stationers report the sales of valentines to have been good, the more expensive ones selling this year better than heretofore.
“The annual decrease in the sales of comic valentines is an encouraging indication of the improved tastes of the people, and the tendency to the purchase of really beautiful cards and souvenirs grows greater every year.”
Source: The News, February 15, 1887